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John
Goodman’s media background – ranging from producing and promoting two
network morning news programs to public relations for some of America's
best-known brands – gives him a unique perspective and success rate
when it comes to media story placement.
Effective media placement is a key part of any PR program, but it takes
someone who’s been in the media to really be successful in pitching the
media.
Goodman was involved in the production and
promotion of two network broadcasts, ABC’s
Good Morning America and CBS This Morning.
He helped publicize ABC’s historic mini-series
“Roots” and also promoted the debut
of ABC’s World News Tonight. He’s
done public relations work for United Jewish
Appeal, The Mexico Ministry of Tourism, Weight
Watchers, Hertz , Fuji Film, Opryland, and
British Airways, and he’s media trained
executives from CEOs to astronauts.
Goodman has also publicized numerous books,
including Thorns of Truth (By Eileen Goudge),
The Complete Idiot's Guide to Parenting a
Teenager (Kate Kelly), Money Makeovers (Kate
Kelly and Dr. Christopher Harris), Living
Safe In An Unsafe World, The Complete Guide
To Family Preparedness (Kate Kelly), What
Is Spirit? (Lexie Potamkin), The Manager's
Guide To Hiring The Right Person for Every
Job (DeAnne Rosenberg), Teens In Turmoil (Dr.
Carol Maxym), The Employee Strikes Back (John
Rapoport), and Ticket To Ride: Inside the
Beatles' 1964 Tour that Changed the World
(Larry Kane).
Goodman has spent the past 10 years working
for Stern & Company and Goodman Media
International, New York PR firms, while also
doing national media placement work for freelance
clients. Goodman worked three years for Primetime
Publicity and Media in Sausalito, specializing
in national media placement. From 1991-93,
Goodman was a Senior Vice President and National
Media Director at Edelman Worldwide and placed
over 250 stories about Edelman clients on
television.
From 1987-91, Goodman was a Senior Producer
at CBS This Morning. During those years, he
was involved in the production and promotion
of the program and helped develop the “Oh
What A Beautiful Morning” programming
and promotional theme of the broadcast. Goodman
worked closely with anchors Paula Zahn, Harry
Smith, Mark McEwen and Kathleen Sullivan.
He also served as an anchor producer for Smith
and Zahn during the first Gulf War with Iraq.
Goodman was at ABC’s Good Morning America
from 1980-87 as an Associate Producer and
Producer and was involved in the programming
and promotion of that very successful program.
During those years, he worked closely with
David Hartman, Joan Lunden, Charles Gibson
and Spencer Christian.
Prior to Good Morning America, Goodman was
the Press Representative for ABC’s World
News Tonight and the ABC Evening News with
Harry Reasoner and Barbara Walters. He was
involved in the creation and debut of World
News Tonight in July 1978 with three anchors
in three cities, Frank Reynolds in Washington,
Peter Jennings in London and Max Robinson
in Chicago.
Before joining ABC, Goodman was a freelance
sportswriter for The New York Times, an Assistant
Sports Editor at The Patent Trader in Mt.
Kisco, N.Y., and the Sports Director at WVIP
Radio. He began his career at the Ossining
(NY) Citizen Register.
Goodman, who attended Arizona State
University and graduated from Emerson College, is
married with two daughters and lives in
Tuckahoe,
N.Y. |
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